Look-a-like iPhone on sale next month

Look, no buttons

LG said on Thursday it will start selling next month a new mobile phone that incorporates a buttonless touch-screen resembling the much-hyped iPhone from Apple.

LG's Prada Phone is being produced in partnership with the Italian fashion brand. It is set to go on sale in late February for $US780 at mobile phone dealers and Prada stores in Britain, France, Germany and Italy, and comes to Asia in March.

The no-button interface with the entire phone face covered by a touch-sensitive screen resembles the Apple iPhone, announced by the U.S. company earlier this month to much fanfare as an innovation that could shake up the industry.